Nintendo’s E3 Plans Revealed – And Why I Like It

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Nintendo released it’s plans for E3 this year, and you can read all about it here. Here are the key elements, in case you don’t want to read the whole thing:

  1. Smash Bros for Wii U will have a tournament at E3 between 16 players, AND Best Buy will be participating by making the game playable at various branches for the public to try out during E3
  2. There will be another untraditional E3 “Nintendo Digital Event” this year (aka a video)
  3. Nintendo Treehouse Live will showcase upcoming products from Nintendo, and will be unscripted

I’m actually ok with all of this so far, just as long as Nintendo reveals more at the actual event. The Smash Bros promotion is a stroke of genius, and will draw people in at E3 as well as outside the walls of the convention center. This is a great way to think outside the box (or, in this case, the building). I know I will most likely make my way over to the closest Best Buy and have a look at the Smash Bros professionals harping on people with the demo.

The digital event could  be huge success, but if it is anything like last year…well…many people were unhappy. I’m not opposed to the “digital” approach at all, but it needs to have real substance, and a lot of it in order to fill the void of a live show. Or perhaps this year it will work in tandem with a somewhat live show? Either way, If they deliver some real goodies for the upcoming year, I will be ok with this venture outside of the traditional.

The “Treehouse” could be very interesting, and has the possibility of creating some much needed hype for upcoming games in 2014, as well as in 2015, but it is too early to have an opinion on that. I’m personally a fan of unscripted stuff, as it reveals the true mindset and focus of the people leading it. They can’t hide behind cards and words that may not even be their own. All in all, I’m happy with these reveals, and expect more in the coming month.

What do YOU think of Nintendo’s plans for E3 (and beyond) this year?

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