Taking the Right Steps

After the Mario Kart specific Direct this morning released by Nintendo, there’s been a lot of buzz around the gaming world. This could very well be the first legitimate good press Nintendo has had in a long time. And I mean a long time. Nintendo announced that not only will the bundle be an EXCELLENT deal for those who don’t have a Wii U yet, but if a copy of Mario Kart 8 is purchased and registered on Club Nintendo before July 31, 2014, you also get to choose from FOUR games (UK is getting to choose from TEN games, lucky dogs) to download – Wii Party U, Wind Waker HD, New Super Mario Bros U, and Pikmin 3. So, in short, for $329.99 you get the GamePad/Wii U Deluxe system, Mario Kart 8, Red Mario Wii Remote, Red Wii Racing Wheel, AND one free download of a $60 Nintendo game. That, my friends, is a truly excellent deal.

I’ve been saying that Nintendo has been taking the right steps since the release of Super Mario 3D World, but it seemed like the gaming community didn’t notice that. In fact, most of them thrashed on Nintendo and bought more into the impending doom of the company. I also didn’t paint a picture where Nintendo was spotless and did everything right: the first year of the Wii U’s life was terrible, and they were the sole party responsible. Since November, right after the Wind Waker bundle, the price drop, and SM3DW was released, Nintendo has been pushing their products hard, and very well (go ahead, make your joke). Nintendo has been much more confident in their software, and have gained more confidence in their actual hardware as well, with solid backings behind games like SM3DW and DKC: Tropical Freeze.

Nintendo is just getting started. I’ve said it many times before, and I’ll say it again: 2014 will be great for the Big N. The following is meant to be used to stop the haters from spewing negativity all over the Wii U, and why the Wii U is a very worthy product to spend your hard earned dollars on.


  • People Wanted More Games – Nintendo has delivered. Let me name a few off the top of my head, most of which are incredibly cheap now and are excellent games. NSMBU, Pikmin 3, Rayman Legends, Wonderful 101, Lego Marvel Super Heroes, Lego Hobbit, SM3DW, DKC: Tropical Freeze, NFS: Most Wanted U, Deus Ex Human Revolution DC, Splinter Cell Blacklist, Darksiders 2, Injustice: Gods Among Us, Child of Light, and a slew of indie games and Virtual Console games. There is plenty to keep you busy throughout the year, and this doesn’t even include the fun to be had with Mario Kart 8.
  • People Want Strong Graphical Quality – The Wii U has been hammered due to its specs; it is not in competition with PS4 and Xbox One, but that is not Nintendo’s focus, and hasn’t been for some time now. They are focused on creating games that can be enjoyed completely. However, the Wii U is a powerhouse still, surpassing the Xbox 360 and PS3 by miles (I just played Lego Marvel Super Heroes side by side a couple days ago, and I can tell you I saw a major difference between the Wii U and 360). On top of this, games begin to look better the longer a console is on the market, so it will only get better. Check out SM3DW, Mario Kart 8, Bayonetta 2, X, and Project Cars to see some examples of what the Wii U can do.
  • People Want Solid Deals – People want a deal, and that’s the bottom line. With this Mario Kart bundle, Nintendo is going all out. The deal cannot be beat, and it is a very worthy investment. No need to say any more.
  • People Want More Hype/News to Emerge from Nintendo – Nintendo has delivered this in spades the past couple months. With Nintendo Directs being very frequent, and a much sillier feel to each one (and that’s a very good thing!), each giving a good amount of substance. A Nintendo Direct specific to Smash Bros and one for Mario Kart? Check. A steady release of information/videos regarding new games, like X and Bayonetta 2? Check. Trying to think outside the box with promoting (ie – year long Mario Kart promo, Tree House unscripted at E3, Smash Bros Wii U tournament during E3, Smash Bros Wii U demo at Best Buy branches)? In addition, all of the promos and marketing they’ve been doing are leading up to E3, and so far, it is shaping up to be one of Nintendo’s best.

At the end of the day, Nintendo is delivering on what people want. How do I know this? Well, aside from all I’ve stated above, watch the Mario Kart Direct from this morning. The opening scene shows a man walking up to his TV in the morning and seeing an ad for Mario Kart 8. “Wish I knew more about that,” the man says as he eats his cereal, symbolizing the waking population in the States. The man on the TV assures him, “Do you want to know more about Mario Kart 8? Well, you’ve got it!” The man eating cereal looks at the camera and says, “Whoa….it’s like they’re listening to me.” Prepare for a monster year of Nintendo, folks.

 

~Mike

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