Perspective Please – Wii U Sales Fiscal Year 2013-2014

Before you read any further, understand this: Nintendo Wii U sales were horrible for the past year. There is no denying that, and I’m not a belligerent fanboy spouting out how great Nintendo is. Nintendo did a terrible job between January – September 2013, and they should feel bad about it. Now that I’ve gotten that out of the way, I also want to say I love my Wii U and think it is one of the most under appreciated consoles I have ever played.

Nintendo’s numbers for the past fiscal year were released today. Guess what? They were bad. And, right on cue, the Nintendoom crowd jumped into the middle of it. The sad thing is that because of all this negativity surrounding Nintendo, people aren’t seeing context with Wii U sales, and I’m afraid this narrow-sightedness will affect sales for the console. I want to point out that Nintendo is actually doing better and making better decisions, and they need to be supported for that, NOT beaten down.

Nintendo sold 2.7 million units between March 2013 and March 2014. That’s not terribly good. However, Nintendo was poor at pushing their machine for 6 months of that time (that’s half of their fiscal year). What I want to point out is that around October is when Nintendo had started to get their act together. So what happened when they began their uphill battle to come back?


  • Between April ’13 – June ’13: Roughly 0.16 million units sold
  • Between July ’13 – September ’13: Roughly 0.30 million units sold
  • Total = Roughly 0.46 million units in 6 months

 

  • Between October ’13 – December ’13: Roughly 1.95 million units sold
  • Between January ’14 – March ’14: Roughly (estimated) 0.29 million units sold
  • Total = Roughly 2.24 million units in 6 months

So, in the latter 6 months, when Nintendo started to get their act together, they moved 82.96% of their total for the year. Folks, they had a terrible year because the first half was terrible. Wii U sales have been rising and much better as a total for the past 6 months. Another factor not calculated into this equation (for the future of the Wii U) is Mario Kart 8. Mario Kart 8 has been on top selling lists on Amazon the past couple weeks, showing a massive amount of interest in the game:

Couple that with amazing bundles all over (NA, EU, and JP), and you have a best seller coming that will push crazy amounts of hardware.

So what am I saying? If you skip this entire post, read this one line: Nintendo has been actively trying to make amends and get behind their next gen console, and we should be supporting that. When Nintendo starts to make better decisions, how do we, the consumers, show them they are making the right choices? Money. When we start buying their consoles and games, we tell them, “THIS is what we want, and you need to keep THIS up.” Great games like Super Mario 3D World, Donkey Kong Country: Tropical Freeze, Wonderful 101, Wind Waker HD, and now the upcoming Mario Kart 8 should be (and for the most part, are) supported and bought to show Nintendo those are the game we want. So what will you do – will you buy into Nintendoom and start cursing the Wii U, or will you help be part of the solution in helping Nintendo reach out to more regions other than Japan and continue to widen their view?


Links:

http://mynintendonews.com/2014/05/07/nintendo-posts-financial-losses-due-to-wii-us-negative-impact-on-profits/

http://www.theverge.com/2013/10/30/5045152/nintendo-earnings-q2-2013

http://www.theverge.com/2014/1/29/5356564/nintendo-earnings-q3-2013

http://www.ign.com/articles/2013/01/30/nintendo-financials-reveal-wii-u-sales

http://www.eurogamer.net/articles/2013-04-24-nintendo-makes-surprise-profit-despite-lower-than-expected-wii-u-sales

http://www.digitaltrends.com/gaming/dwindling-wii-u-sales-may-spell-the-end-for-nintendos-troubled-console/

 

~Mike

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