It looks like Club Nintendo will be saying its goodbyes soon. According to a statement from Nintendo, a new rewards program will be replacing the previous one in the future: “In order to focus on planning for a new customer loyalty program for our fans, we’ve decided to wind-down the Club Nintendo program.
Many fans’ first thought might be, “What about all my coins, and what if I’m already an Elite member?” The statement addresses these questions, as well: “All Coins will be deleted when Club Nintendo accounts are closed on July 1, 2015. As a result, to give our members the best opportunity to use their Coins, we will add dozens of downloadable games and a limited quantity of exclusive reward items to the rewards catalog in February…In order to reach Elite Status, you must earn 300 Coins (for Gold Status) or 600 Coins (for Platinum Status) between July 1, 2014 and March 31, 2015. Members who reach Elite Status will be able to choose a downloadable game from a wide selection of Nintendo 3DS and Wii U titles. Your free Elite Status gift will be available between April 1 and April 30, 2015.”
In addition, Club Nintendo members will get a free download code for Flipnote Studio 3D next month. This is all very interesting news, and could lead to some interesting (and good!) new ways to reward not only loyal fans, but those who might be getting back into Nintendo products. As Twitter user Emily Rogers pointed out, Iwata had already mentioned last year that they might move to a different rewards program for regular customers.
I wonder if Nintendo will replace Club Nintendo with this discount program? http://t.co/83V8A4aSBQ What do you think?
— Emily Rogers (@Emi1yRogers) January 20, 2015
It’s important to remember that Club Nintendo was a program which gave fans free items; whether in the form of games or physical gifts, we were rewarded for something we had planned on buying anyway. That is, outside of answering a few questions regarding games registered – which usually took a few minutes to complete. Perhaps the new program won’t revolve around surveys and questionnaires, but rather, focuses on rewards alone. I’m interested to see what they have planned, and how it will match up with the six-year program they are ending.
Be sure to capitalize on however many coins you have left, the last day to earn being March 31, 2015, and the last day to use said coins being June 30, 2015.